Product Placement Under the QR Code on POSM (Brand at the POS)
Service: Visual presentation of the on-chain partner directly on the promotional display (POSM), positioned under or next to the QR code used in the rewards campaign.
Description:
The on-chain partner's brand is an integral part of the display surface actively scanned by consumers as part of the loyalty program. This placement creates a positive association between the brand, the benefit, and the technology — without requiring registration or investment.
Benefits for the On-Chain Partner:
Brand presence at the moment of customer decision-making
Natural connection to the benefit (e.g., gift, discount)
High engagement with no legal restrictions
Model Architecture (Simplified)
- A QR code on the product or at the point of sale (POS) always leads to the loyalty portal at egermark.com/odmeny.
- The user enters a code from their purchase or completes a predefined action → receives a reward (e.g., a free product).
- This triggers a transaction, which:
- is settled in fiat with the retail or business partner,
- is converted into cryptocurrency by EGM via a crypto exchange,
- and this volume is tokenized, distributed, or traded, contributing to the liquidity and capitalization of Token/Chain coin or another target token.
- The entire monetization process remains in a Web2 interface, while the resulting value is transferred into the Web3 ecosystem.
What This Means for....
Benefits:
- Seamless Regulatory Compliance
Because all customer and partner interactions occur in fiat (CZK or EUR), the process is legally structured as a standard commercial transaction. Only after that does EGM handle crypto conversion. This ensures Token avoids direct retail exposure, which is advantageous within the EU legal framework.
- Real-World Utility Without Forcing Web3 Adoption
Users don't need to understand blockchain technology. They simply scan a QR code, claim their reward, and the system translates their action into tokenized value behind the scenes. This massively increases the likelihood of mass adoption.
- Increased Demand for Token
The more customers engage with the loyalty program, the more fiat value is converted into smart contract volume or Token, directly fueling organic demand for the token – which contributes positively to its price and market cap.
- Access to Actionable Data
EGM tracks activations, scans, redemptions, and user engagement, allowing Token to model ROI, user behavior, and the effectiveness of offline-to-Web3 conversion funnels.
